Impressions of "How Google Works"
I read this book because it was a topic of conversation.
Overall evaluation: +1 (Recommended)
If "Team Geek" is a book on team building, this book can be said to be a book on organizational building for executives.
Although the chapter titled "Innovation" is the last one, the entire book touches on how to innovate.
It may seem like the target readers are limited, but I recommend it simply because it's an enjoyable read.
Especially for engineers, I think they will find it interesting.
Detailed Impressions
Smart Creatives
The term "Smart Creatives" appears frequently, but as I read on, I felt it was a fitting term.
It perfectly describes the kind of people who are considered excellent.
What a convenient phrase.
How to Innovate
The term "innovation" has become widely used, and many companies and teams have been working on it.
Some companies even have innovation teams.
This book is based on the approach of "preparing the primordial soup and waiting for emergence."
In other words, if you prepare the right environment (people, culture, location, system...), innovation will naturally occur.
It's not an easy task, but ultimately, it's the most efficient method.
Technical Ideas
It's said that products that are overwhelmingly useful or cost-effective due to technical ideas can spread on their own without much marketing effort.
These are so-called "innovative" products (like the "fast horse" example from Ford).
Such products don't come into being easily, but in today's world, they can be created through combinations.
Ensuring diversity is also important for creating good products.
Conclusion
The book is enjoyable to read, with stories about the company, reminiscences, and appearances by famous people.
I recommend it even if you're not interested in business.
